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Failures of Innovation: determining factors and effects for learning processes
June 21 @ 12:15 - 13:15
Abstract
In turbulent environments, one of the fundamental problems is the high risk of failure in new innovation projects (missing goal), which generates negative effects on organizational behaviour and performance of firms. The study confronts this problem here by developing a conceptual framework that clarifies the theoretical structure of project-level failure that is based on three different types of errors: in planning and design, in execution and finally in market orientation. A case study research verifies the proposed framework with failure of innovation projects having different levels of difficulty in pharmaceutical sector (failure in clinical drug development), aerospace and aircraft industries, transportation and building engineering with bridge and building collapses and finally flops of innovative projects in Information & Communications Technologies industries. Results show the specificity of different types of errors per projects and industries leading to innovation failure. Theoretical and managerial implications reveal that the probability of failure in innovation projects can double by setting a difficult goal compared to easy one. The development of this new conceptual framework may guide R&D managers, designers, analysts, and policymakers etc. to know types of errors that occur in innovation projects and how appropriate decision making processes based on learning and/or adaptation can improve innovation development generating fruitful effects for competitive advantage of firms and nations.
Speaker: Mario Coccia
Moderator will be: Dr. Niccolò Nirino
Bio
Mario Coccia is a social scientist at the National Research Council of Italy as research director and at the Arizona State University (USA) as visiting scholar. He has been research scholar at the Max Planck Institute of Economics and visiting professor at the Polytechnics of Torino and University of Piemonte Orientale (Italy). He has developed scientific research at the Georgia Institute of Technology, Yale University, UNU-Maastricht Economic and Social Research Institute on Innovation and Technology (United Nations University-MERIT), RAND Corporation (Washington D.C.), University of Maryland (College Park), Bureau d’Économie Théorique et Appliquée (Strasbourg, France), Munk School of Global Affairs (University of Toronto, Canada), and Institute for Science and Technology Studies (University of Bielefeld, Germany). He investigates, by using statistical analyses, models, doing experiments, and conducting observational studies with interdisciplinary scientific perspective in order to explain the evolutionary properties of science and technology in society, emerging research fields and related scientific development, new technological trajectories, processes of coevolution between technologies, and the measurement of scientific and technological advances over time and space. He is in the Editorial Board of manifold international journals and his research publications include more than three hundred fifty international papers in several disciplines.